SM’s boycott: Let artists come back at the same time as MAMA to take the spotlight from the awards?

It’s such a coincident when the comeback which is looked forward to the most in 2018 of EXO occurred at the same time that MAMA took place.

On the 3rd of December, SM Entertainment unveiled EXO’s new logo and informed that the re-release of “Love Shot” will be released on December 13th. Coincidentally, MAMA 2018 – a ceremony that SM and YG boycotted and did not let their artists participate in – was held on the 10th, 12th and 14th. Among the ceremonies, the most important nights in the chain of MAMA 2018 will take place in Hong Kong on December 14th.

SM's boycott: Let artists come back at the same time as MAMA to take the spotlight from the awards? — EXO will make a comeback with “Love Shot” on December 13th

While the main ceremony of MAMA 2018 will take place on December 14 in Hong Kong

Previously, MAMA is said to have been “played” when opening the voting portal 1 day before EXO’s comeback day. The return of EXO on Dec. 13 is said to be SM’s response to the awards ceremony. EXO is expected to return to full boom with their upcoming “Love Shot”. Most likely, this comeback stage of the “album king” EXO will occupy the spotlight of the awards ceremony which also did not receive much attention after being boycotted by YG and SM.