Mnet’s “Show Me The Money 11”, which consists of a total of 10 episodes, quietly left viewers.
The first episode started off relatively well with a rating of 1.2% (paid households, Nielsen Korea), but it declined after episode 5, and the final episode only recorded 0.8%.
This is a quite disappointing number even considering that Mnet is a cable channel and “Show Me The Money” is a mega IP (intellectual property). The previous season ended with 1.9% after the ratings continued to rise in each episode. Season 9 also ended with a lot of interest as its viewership ratings exceeded 2%.
The same goes for topicality. The number of views of videos posted on the YouTube channel “Mnet TV” is different from previous years. Unlike season 10, which had more than 5 videos with over 10 million views, the highest number of views in season 11 was 4.39 million (as of Jan 2nd) recorded by Team R-JUS (JUSTHIS & R.Tee)’s “MY WAY”.
The music chart result is not good either. Having songs lining up on music charts is also a thing of the past. Although songs which are appealing to the public were released one after another, currently only Lee Young Ji‘s “NOT SORRY” (4th place) entered the top 10 of the Melon Top 100 real-time chart.
Due to the program’s sluggishness, the interest in Lee Young Ji’s victory is lower than expected. As the production team wished, the narrative “the birth of the first female winner in the history of ‘Show Me The Money'” was completed, but it was completely buried by the winners of year-end awards ceremonies.
The overlapping part of the winner selection method also played a role. Following “High School Rapper 3”, Lee Young Ji set up a landmark achievement of ranking first on “Show Me The Money 11”, but became a faded winner due to the program’s various controversies and box office failure.