‘Red Carpet’ Lee Hyo-ri Surpassed Yoo Jae-seok To Top February Variety Star Brand Reputation Rankings

According to the Korean Business Research Institute on February 3rd, according to the analysis of big data in February 2024, Lee Hyo-ri, Yoo Jae-seok, and Tak Jae-hoon, ranked first, second, and third in February Variety Star Brand Reputation Rankings.

The Korean Business Research Institute analyzed 46,528,313 brand big data of 50 variety stars from Jan. 3, 2024 to Feb. 3, 2024, and measured the amount of brand participation of entertainment broadcasters, the amount of media and consumer participation and communication, and the amount of conversation on social media. Compared to 45,356,133 brand big data of variety stars in January, it increased 2.58%.

This month’s TOP 30 is analyzed to be Lee Hyo-ri, Yoo Jae-seok, Tak Jae-hoon, Shin Dong-yeop, Jo Se-ho, Kim Jong-guk, Jeon Hyun-moo, Park Myung-soo, Kim Sook, Seo Jang-hoon, Ahn Jung-hwan, Park Na-rae, Lee Kyung-gyu, Kim Jong-min, Kim Joon-ho, Kim Gu-ra, Ha Ha, Kim Hee-chul, Jang Do-yeon, Kim Sung-ju, Song Ji-hyo, Lee Ji-hye, Kang Ho-dong, Yoon Jong-shin, Yang Se-hyung, Lee Soo-geun, Cha Tae-hyun, Jung Hyung-don, Kim Shin-young, and Hong Hyun-hee.

Lee Hyo-ri, who ranked first in brand reputation as an entertainment broadcaster, was analyzed to have a brand reputation index of 2,832,460. In second place, Yoo Jae-seok’s brand was analyzed to have a brand reputation index of 2,819,107.

“In terms of link analysis, Lee Hyo-ri’s brand ranked No. 1 in brand reputation in February 2024, showing high scores in “progress, unadorned, and reveal,” while keyword analysis showed high scores of “red carpet, advertising, and 44 years old.” “The positive and negative ratio analysis for Lee Hyo-ri’s brand was 85.81%,” said Koo Chang-hwan, director of the Korean Business Research Institute.

Source: CeluvMedia