NewJeans “We put a lot of thought and effort into, we’re proud and happy to be able to achieve many results”
NewJeans talked about the activities of the second mini-album “Get Up”, which was a big success.
NewJeans expressed their feelings through their agency ADOR, “This album is an album that we put a lot of thought and effort into.“
NewJeans topped Billboard’s main album chart “Billboard 200” with “Get Up”.
Besides, 3 title songs “Super Shy”, “ETA” and “Cool With You” entered Billboard’s main single chart “Hot 100” at once.
ADOR introduced, “NewJeans is the first K-pop girl group to have 3 songs on Billboard’s main single chart at the same time.“
“Super Shy” recorded the highest ranking of No.48 on “Hot 100” and has been staying there for 6 consecutive weeks. “Get Up” has been on “Billboard 200” for 4 consecutive weeks.
“Super Shy” also entered the Official Singles Chart Top 100 for 7 consecutive weeks and was evaluated to have settled in the mainstream pop market.
This time’s album swept the top of domestic music charts such as Melon, and the physical album sold 1.65 million copies in the first week of release.
In particular, on August 3rd (local time), NewJeans participated in the large American music festival “Lollapalooza” and Japan’s representative summer music festival “Summer Sonic” and excited the local audience. 670,000 YouTube Shorts videos of “Super Shy” were created in Korea, the United States, India and the United Kingdom, and 940,000 related videos were created on TikTok, sparking a worldwide challenge craze.
ADOR analyzed the success factors, “NewJeans pursued a friendly naturalness away from the existing K-pop format. The bold strategy of producing music videos for all songs also worked.”
They added that joining hands with global brands such as The Powerpuff Girls, Apple and Spotify created value beyond collaboration.
NewJeans said, “We could experience music festivals with all the songs released so far, so we’ll remember this for a long time. Bunnies (NewJeans’ fandom) who are always with us, we really love and thank you.”
Source: Daum
