NewJeans has established themselves as a major player in Korea’s advertising landscape
4th gen girl group NewJeans has solidified their position as a blue-chip player in Korea’s advertising industry only a year into their debut.
Back in October 2022, NewJeans’ management label ADOR made an astonishing revelation. Shortly after their debut, NewJeans had received over 100 partnership proposals from various brands.
In just one year, NewJeans managed to secure collaborations with some of Korea’s leading brands. Their endorsements span a diverse range of industries, showcasing the group’s immense versatility.
- Phones: NewJeans partnered with Apple to promote the iPhone 14 Pro and 15 Pro.
- Fast Food: McDonald’s joined forces with NewJeans for promotion campaigns that spanned multiple countries.
- Sportswear: NewJeans modeled for Nike Airmax, Nike Leggings, and the Nike National Team Jersey.
- Beverages: They endorsed Coke Zero from Coca-Cola
- Jeans: Levi’s had NewJeans leading campaigns in various countries.
- Duty-Free Shopping: Hyundai Duty Free Department Store welcomed NewJeans as collaborators.
- Computers: LG Gram released a special NewJeans edition.
- K-Fashion: NewJeans promoted Musinsa, launching campaigns across multiple countries.
- Jewelry: They endorsed STONEHENgE Jewelry
- Eyewear: They were models for Carin Eyewear and Olens Contact Lenses
- Snacks: Pepero teamed up with NewJeans
- High-End Fashion Brands: Each member is an ambassador for a luxury fashion brand (Minji – Chanel, Hanni – Gucci, Haerin – Dior, Danielle – Burberry, Hyein – Louis Vuitton)
This incredible brand strength has earned NewJeans a top spot in Korea’s brand reputation rankings for many consecutive months and further cements their status as one of the most influential K-pop groups at the moment.
