Advertisement played at Lee Seung Gi and Lee Da In’s wedding ceremony? Mixed reaction from netizens

A brand advertisement video, suspected to be a product placement (PPL), was played during Lee Seung Gi and Lee Da In’s wedding video.

After the wedding of Lee Seung Gi and Lee Da In on April 7th, a post with the title “Have you seen this at a wedding?” was uploaded to a Korean online community.

In the photo shared by the original poster, Lee Seung Gi and Lee Da In are seen looking at the guests. A jewelry brand video was playing behind them, reminding viewers of a product placement.

OP expressed surprise, saying, “Usually, the background shows videos or photos of the groom and bride. I have never seen a jewelry brand video and products played in the background during a wedding ceremony before.”

Netizens and fans who saw the video showed various reactions.

Some said, “What’s the problem with playing advertisements and covering the wedding expenses? It seems quite reasonable.”

However, some expressed their disapproval, saying, “This is not right.” They believed that it made the wealthy couple look even more materialistic.

Meanwhile, Lee Seung Gi and Lee Da In did not go on a honeymoon and stated that they would focus on their work. However, they were photographed together in Singapore after the wedding, causing further controversy. Lee Seung Gi’s side denied these claims, stating that the two were on a business trip for his upcoming Asia tour and not on a honeymoon.

Source: Insight.