Even the pop-up store of “Reborn Rich” gained great popularity.
JTBC opened a pop-up store called “Reborn Rich’s room”. Located at Center Coffee Seoul Forest in Seongsu-dong, Seongdong-gu, Seoul, the pop-up store is a special experience space for drama fans. About 1,100 visitors visited the site 4 days after its opening, proving its soaring popularity. The pop-up store runs from 11 AM to 8 PM every day until Nov 27th.
“Reborn Rich‘s room” presents the worldview in the drama as it is. In particular, it was designed for viewers to experience the secrets of Sunyang Group surrounding Jin Do Joon’s family in person. From the exterior, actor Song Joong Ki‘s signboard, which is 4.5m high, greets viewers and catches the eye. You can also see the bust of Chairman Jin Yang Chul.
The interior consists of a photo zone, an exhibition space and an event booth. From entry to exit, you can enjoy the space with an audio guide that actor Song Joong Ki participated in the recording himself. When you take a photo with an AR filter at the photo zone, it provides a family photo output synthesized from members of Sunyang Group. In addition, you can enjoy actual drama props in the exhibition space. There is also an event space where you can open the “secret safe of the conglomerate” with a random number selected by yourself. One winner will be given a luxury hotel accommodation voucher as a prize every day.