Knets believe MAMA 2021’s revisions in voting regulations are to assist SM artists to win Daesang instead of BTS

 Knets suspect this is an attempt to help SM artists win Daesang instead of BTS

‘2021 Mnet ASIAN MUSIC AWARDS (MAMA 2021)’ will have major changes in criteria and voting rules starting from this year.

Accordingly, 3 out of 4 Daesang awards – Artist of the Year, Song of the Year, Album of the Year, and Bonsang awards for each category of music and artist will no longer be fan voted but determined by a panel of judges consisting of K-Pop experts, based on quality, artistry, and standards such as physical album sales, digital music data, etc.

mama 2021

The remaining Daesang, “Worldwide Icon of the Year” and the category “Worldwide Fans’ Choice TOP 10” will decide the winner based on global fan votes. Apple Music data will also be included in the evaluation criteria to determine the winners and reflect the global influence of K-pop. On top of that, Samil PwC, an external organization, will conduct data collection and testing as well as monitoring and evaluating throughout the process.

Global voting will have 2 rounds: one round to select candidates for “Worldwide Fans Choice TOP 10″ and another round to confirm the TOP 10. Voting for candidate selection will be held on the main website of ‘MAMA 2021’, Apple Music (playlist vote), and Twitter from 6pm KST on November 4th.

BTS received MAMA Daesang Awards for 5 years in a row

MAMA’s sudden change of voting rules might sound reasonable at first considering the significant growth of Kpop globally, but in fact, it causes Korean netizens to be dissatisfied. Many Knets believe that this is an attempt by Mnet to prevent BTS from sweeping the awards and instead, pave the way for SM artists such as aespa, NCT,… to bring home the prestigious Daesang. Not long ago, the entertainment industry was stirred up by rumors of CJ ENM acquiring SM. Although both sides denied it, many netizens still believe that they had partly planned to cooperate. This also explains why, although the list of nominations has not been announced yet, many Knets can already foresee the scenario of “MAMA 2021” turning into “SM Music Awards”, similar to what happened at the “SMA”.

MAMA will announce the nominations on November 3rd at 11pm KST.

Some comments from netizens:

  • “MAMA will eventually give the awards to the ones they want anyway ㅋㅋㅋ”
  • “So this is the way CJ uses to give SM artists awards after buying SM ㅋㅋㅋㅋ”
  • “They suddenly changed it from this year????  To emphasize the artistry ㅋㅋㅋㅋㅋ Please announce the judges’ scores in detail if you dare”
  • “CJ really has no conscience.  CJ is the company that organizes MAMA, CJ bought SM,  isn’t the result obvious?  They are just doing it for themselves.  Do you really think that adding a global criteria will turn MAMA into a fair award ceremony?  At this rate, the idols of small and medium-sized companies will probably just come there for show.”

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