There’s probably no need to say much about Jennie’s “sold-out” ability. Even Hypebae magazine once described Jennie in high regards, saying that the female idol has the “Midas touch”, as everything she touches turns to gold.
Now, the craze surrounding Chanel’s Coco Crush ring, which is known as the “Jennie ring”, has once again proven Hypebae’s statement as true.
Recently, Asiae reported that a long line of people queued outside the Chanel store at the Avenuel shopping center on January 5, under a -9°C Weather.
The reason stems from Chanel’s decision to increase the prices of jewelry products starting from January 9. According to the news site, the most sought-after product is none other than 3000 USD ring won by Jennie, which is often called the “Jennie ring”.
Originally priced at 3000 USD (4.3 million won), after January 9, there is a high possibility that the Jennie will be sold for 10% more expensive, falling around 3300 USD (4.8 million won)
The phenomenon of waiting in line at the store before opening) is known to have reappeared in many shopping centers in South Korea, as customers show concerns about the price increases of luxury brands. At the same time, it is emphasized that “the majority of people still flock to Chanel.”
Source: K14, Asiae
