Leading women fashion magazine Hypebae selected “Jennie for Calvin Klein” as one of 2023’s “Best collaborations”
Regarding their choice, Hypebae compares Jennie to the Greek myth of King Midas, saying, “Anything Jennie touches turns to gold.”
“That’s a fact, and one that was only exemplified by her first collaboration with Calvin Klein, resulting in a limited-edition capsule collection of underwear and loungewear styles. Not only did the collab come with a suite of Jennie-filled campaign pics, but it also appeared to mark a new era for the BLACKPINK star as it coincided with her acting debut in HBO’s The Idol”, the magazine also added.
Meanwhile, back in May, the collaboration collection “Jennie for Calvin Klein” became a viral fashion event, as most items from the collection sold out in less than 10 minutes of sale.
Additionally, on the day of “Jennie for Calvin Klein” released, Calvin Klein’s website in various countries, including South Korea, Malaysia, Japan, Singapore, China, the US, Germany, and many more, either collapsed under the heavy customer traffic, or entered a “lagging” stage.
Various young people also queued up in front of Calvin Klein stores in hope of getting their hand on Jennie’s viral collaborations
Source: Hypebae, K14
