IVE’s heyday: the birth of a new Queen

IVE flew high with wings. It is the birth of a new Queen.

IVE” is considered the most active group this year. They are continuing unstoppable moves and showing outstanding performances in the neck-and-neck rookie girl group competition. Just one year after their debut, they are opening the “IVE era” by showing their potential to win both “Rookie of the Year” and “Grand Prize”. IVE is clearly in their prime.

IVE MAMA

At the 2022 Melon Music Awards held on Nov 26th, IVE won both “Best New Artist” and “Song of the Year”. They also took home “Top 10 Artist” and “Best Female Group”. It is very unusual to win both “Best New Artist” and “Grand Prize” at the same time, and IVE proved their performance this year by receiving 4 awards.

And 4 days later, IVE held their second Daesang trophy this year. They were awarded “Best New Female Artist” and “Song of the Year”, one of the grand prizes, at the “2022 MAMA AWARDS” held at Kyocera Dome Osaka, Japan on Nov 30th. They also achieved 4 crowns this time, including “Best Dance Performance – Female Group” and “Favorite New Artist”. Following the “Melon Music Awards”, they occupied the next awards ceremony “MAMA”.

IVE MMA

IVE’s performance was foretold early on. This is because they had 3 consecutive hits, including their debut song “ELEVEN” released on Dec 1st last year, “LOVE DIVE” and “After LIKE” this year. In addition to a long run at No.1 on music broadcasts and music charts, “After LIKE” achieved “million seller” with more than 1.11 million copies sold. It was an unusual achievement for a rookie group that debuted one year ago.

In particular, “LOVE DIVE” is considered the “most played song of the year”. IVE succeeded with all three songs, became the “Digital Queen” and held 2 grand prizes in their arms within a year of debut.

IVE Love dive thumbnail

It is drawing attention that IVE’s success continues in various fields. Jang Won Young, who re-debuted with IVE after IZ*ONE‘s disbandment, is one of the “hottest” MZ icons these days. Besides, An Yu Jin recently emerged as a trending star in the entertainment industry through tvN’s “Earth Arcade”, in which she worked with PD Na Young Seok. She gained popularity by playing an active part on entertainment shows, and at the end of this year, she will take on the role of MC for SBS’ “Gayo Daejeon”.

ive wonyoung

Although the popularity of Jang Won Young and Ahn Yu Jin, who debuted as IZ*ONE, influenced IVE’s moves, IVE’s success was also thanks to the power of music. IVE occupied charts one after another with addictive music from “ELEVEN”, “LOVE DIVE” to “After LIKE”. They chose songs that could be popular with the public, and added IVE’s color to enhance the completeness. On top of that, the fact that the third single “After LIKE” achieved “million seller” showed that IVE’s fandom is getting stronger and stronger.

Choi Yena

IVE is being completed as a team with solid fandom and popularity. They achieved meaningful results after a year of debut. It is the birth of a new Queen without doubt.

Source: Daum

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