K-Pop

IVE conquers music charts with pre-release single “Kitsch”

IVE dominates eight major music streaming platforms in Korea with “Kitsch”, proving to be a top 4th gen girl group.

IVE is taking over the charts with their pre-release single, “Kitsch”. Released on March 31, 2023, the song has already taken the top spot on eight major domestic music streaming platforms, including Melon, Genie, Bugs, and Naver Vibe. 

“Kitsch” has also taken the top spot on the Korean YouTube Music Trending 20 and Apple Music Top 100 charts. The song has become a hit among music fans. 

“Kitsch” is the pre-release single of IVE’s first full-length album, “I’ve IVE”, which will be out on April 10, 2023. Despite being a pre-release single, “Kitsch” has managed to outshine many other popular songs that were released around the same time. It has even made its way to the Billboard Hot Trending Songs chart, ranking at No. 9 for the week of April 1, 2023.

The MV for “Kitsch” has also been making waves since its release. It has consistently topped the YouTube Music Video Trending Worldwide chart and has also taken the No. 1 spot on the “Most Viewed Videos in the Past 24 Hours” chart on YouTube. 

IVE

As of March 31, 2023, the MV has surpassed 35.7 million views and has been named the top-rising video on YouTube for four consecutive days.

In response, IVE said through their agency Starship Entertainment, “We are thrilled and happy to be loved with ‘Kitsch’ before the official comeback. We’d like to thank domestic and foreign Dives and the public for loving our music, and we’ll do our best to show you various aspects during this comeback.

Source: Daum. 

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