Leading 4th-generation K-pop girl groups announced consecutive world tours, showcasing their growth and success in the global music market.
Groups like LE SSERAFIM, aespa, IVE and NewJeans have captured international attention and are embarking on ambitious world tours.
LE SSERAFIM, known for their strong and confident image, started their first world tour after just 1 year and 3 months since their debut. They kicked off their tour with a concert in Seoul and will continue with concerts in Japan, Hong Kong, Indonesia and Thailand.
aespa began their “SYNK: HYPER LINE” world tour, covering 14 cities across North America, South America and Europe after a successful run in Korea and other Asian countries. They also released the new English single “Better Things” on August 18th to bolster their global activities.
IVE is set to begin their “SHOW WHAT I HAVE” world tour in October with concerts in Seoul, accompanied by the release of a new song. They recently proved their popularity abroad by successfully wrapping up their 1st fan concert “THE PROM QUEENS” in Korea, Japan, Philippines, Taiwan, Singapore and Thailand.
NewJeans, which caused a sensation by sweeping the domestic music charts, is also expected to embark on a world tour soon. Since their debut last year, they have consistently achieved chart-topping success and gained global recognition.
These groups are strategically releasing albums in different languages, like English and Japanese, to appeal to broader listeners. Entertainment companies like Kakao Entertainment and SM Entertainment are also making efforts to create stable revenue streams and attract overseas fandoms.
A music industry insider mentioned that many idol groups are focusing more on international stages than domestic ones due to K-pop’s significant global influence. The simultaneous release of albums in multiple languages as well as parallel domestic and international activities are becoming common strategies among K-pop agencies to expand their presence in the global music market.
Source: Daum
