“The Villainess Is A Marionette” trailers surpassed 10 million views… Fans are requesting a real drama with the cast of Han So-hee, Cha Eun-woo and Lee Soo-hyuk
Dramatic trailer videos for the webtoon “The Villainess Is A Marionette”, featuring Han So-hee, Cha Eun-woo and Lee Soo-hyuk, are drawing keen attention.
1-minute videos introducing actors Han So-hee, Cha Eun-woo, Lee Soo-hyuk released by Kakao Entertainment have been gaining attention in a short period of time since the 3rd of this month as they have all recorded very high views. As the splendid appearances of star actors and their cinematic beauties reminiscent of movie characters caught the eyes of viewers, there are already many requests for the production of a real drama.
These videos were produced by Kakao Entertainment to promote the Korean webtoon “The Villainess Is A Marionette” to the global market. This is the 4th work selected in the “2022 Super Webtoon Project”, which started at the beginning of this year. The webtoon has been serialized on Kakao Page, the platform for webtoons and web novels created by Kakao Entertainment, since February last year.
Han So-hee, Cha Eun-woo and Lee Soo-hyuk are making headlines as they boast high synchronization rates with their characters in “The Villainess Is A Marionette”. Showing only their eyes, simple gestures, and short lines in these 1-minute videos, the actors still stimulate viewers’ curiosity.
Starting with Cha Eun-woo’s episode, Kakao Page has sequentially released trailer videos of each character, Lee Soo-hyuk then Han So-hee, through their official YouTube channel and SNS accounts. As of the 14th of this month, the trailers and videos gained have gained over 10 million views in total.
The popularity of the videos immediately had an impact on the original webtoon and web novel. According to Kakao Entertainment, the number of views and purchases of the web novel and webtoon doubled before and after the news of “The Villainess Is A Marionette” cast lineup was announced. After the trailer videos were released, the number of views increased 8 times while purchases tripled and they are expected to perform even better in the future.
“The Villainess Is A Marionette” is also arousing high interest overseas. In Thailand, weekly purchase volume increased 13 times and the number of viewers tripled before and after the casting information was released, ranking No.2 in the weekly sales chart. In Indonesia, the number of purchases of the web novel and webtoon increased 22 times while the number of views increased 6 times, ranking 1st place in the weekly ranking. It seems like Kakao Entertainment’s strategy to promote Korean webtoons to the global market is working so well.
Earlier, Kakao Entertainment’s webtoon “Business Proposal”, which was considered a superIP, created a sensation thanks to the rerun of the drama at the beginning of this year. In Thailand, the number of webtoon views jumped 10 times, and it recorded 13 times higher viewers in Indonesia and Taiwan. Also, its was also listed as the No.1 webtoon in the chart measuring the purchase volume of works.
Though the trailer videos for “The Villainess Is A Marionette” released this time are not teasers for an official drama but only short videos made in the form of drama teasers, they continue to create hot topics thanks to the high-quality production.
Kakao Page is now set to hold a finale with the release of the “main episode” video. The comment section is already flooded with fans’ requests, such as “Please make it a real drama with this cast lineup”.
An official from Kakao Entertainment said, “Webtoon dramatic trailer videos are receiving enthusiastic support in Korea and overseas thanks to the passionate performance of the three actors and the huge love of their fans”, adding “We hope these videos will help attract viewers’ keen interest in the original webtoon and web novel that have excellent stories and compositions”.
Source: daum
