The brand reputation ranking for Korean celebrities in the month of February has been revealed, with Yoo Jae Suk and Son Heung Min exiting the top 3.
On February 28th, The Korean Corporate Reputation Institute announced the brand reputation ranking for Korean stars in the month of February. The ranking is the result of analyzing celebrities’ big data from the 28th of last month to the 28th of this month. Accordingly, the brand reputation ranking for February includes BTS in 3rd place, Lim Young Woong in 2nd place, and NewJeans in first place.
The brand reputation index is an index created through brand big data analysis, based on the notion that consumers’ online habits have a great influence on brand consumption. The analysis of celebrities’ brand reputation can measure the relationship with consumers, positive and negative evaluations, media interest, and consumer interest and communication volume for star brands.
The brand reputation rankings for celebrities analyzed data of entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and athletes.
In February 2023, the Top 10 stars with highest brand reputation values are NewJeans (1st), Lim Young Woong (2nd), BTS (3rd), Son Heung Min (4th), Kim Min Jae (5th), BLACKPINK (6th), Yoo Jae Suk (7th) ), Baek Jong Won (8th), Lee Chan Won (9th), and Song Joong Ki (10th).
Source: wikitree
