Dunst has announced BLACKPINK’s Jisoo as their new official ambassador. This collaboration aims to propose a differentiated fashion style for millennials worldwide.
CEO Yoo Jae Hyuk of millennial casual brand Dunst announced on March 8th that BLACKPINK’s Jisoo has been selected as the new ambassador.
Jisoo, the first Asian to grace the cover of Vogue France, has emerged as an icon of next-generation culture beyond global pop stars with her special appeal that transcends the boundaries of Eastern and Western cultures.
As the face of the brand, Jisoo is expected to embark on a full-scale activity to expand the brand’s global presence. With this collaboration, Dunst plans to make this year, their fifth year since launching, the origin of their growth as a global brand, and to expand their influence in overseas markets with Jisoo, a world-class celebrity.
Dunst has rapidly grown to more than 10 times its launch size in about four years, building a strong fandom primarily centered around trend-sensitive Gen Z. Currently, Dunst has entered more than 10 famous overseas department stores, editorial shops, and luxury online platforms in about 10 countries worldwide.
Dunst plans to release various contents, such as lookbook videos, airport fashion, and styling tips, to communicate with their customers starting from this photo shoot with Jisoo for the 2023 Spring/Summer Collection. The photo shoot showcases the exquisite blend of classic and trendy styles that represent a timeless style. Jisoo perfectly embodies Dunst’s diverse and sophisticated styling, hinting at the upcoming fashion trends for this spring.
This collaboration between Dunst and Jisoo is expected to make a significant impact in the global market by combining their unique strengths. As Dunst continues to grow and expand, we can expect to see more exciting works from the brand in the future. The partnership between Dunst and Jisoo is a testament to the brand’s commitment to timeless style and the rising power of the next generation culture.
Source: Segyebiz.
