The ranking of “entertainers’ brand reputation” in December has been released.
The Korea Corporate Reputation Research Institute analyzed 33,956,275 big data of 50 entertainers from Nov 4th to Dec 4th, 2021 to measure Korean entertainer brand reputation ranking.
According to the results, Yoo Jae-suk dominated 1st place. Kim Jong-kook ranked 2nd place while Song Ji-hyo charted at 3rd place. No.4 was taken by Lee Sang-min, followed by Park Myung-soo at 5th place. The brand reputation point of Yoo Jae-suk, who ranked No.1, was 2,594,795, which increased slightly from last month’s figure (2,193,743).
Director of the Korean Business Research Institute Koo Chang-hwan said, “As a result of big data analysis in November 2021, Yoo Jae-suk topped the list. According to detailed analysis, brand consumption data went up 4.13%, brand issue decreased 0.67%, brand communication fell 7.39%, and brand expansion rose 9.72%.”
He continued, “Accordingly, the high-ranking words related to Yoo Jae-suk were ‘select, ‘announce’ and ‘participate’. Meanwhile, Yoo Jae-suk’s highest-ranking keywords were ‘Hangout with Yoo’, ‘Antenna’, ‘Running Man’. In addition, he received a positive score of 84.01% in the positive-negative ratio analysis.”
Below is a table summarizing the TOP 30 of the December Entertainment Brand Reptation Rankings.