BTS is once again the top-ranking boy group in terms of brand reputation for March 2023. This was announced by the Korean Enterprise Reputation Institute after analyzing big data related to 56,181,673 brand-related consumer behaviors, including participation, media coverage, communication, and community interaction from February 11 to March 11, 2023. Compared to last month’s big data of 60,509,296, there was a decrease of 7.15% in March.
The brand reputation index is an indicator that uses big data analysis to measure the online habits of consumers, which has a significant impact on brand consumption. The analysis of boy group brand reputation includes positive and negative evaluations, media interest, and consumer attention and communication. The rankings also take into account the recommendation index through the brand reputation ranking page.
The top 30 boy group brand reputation rankings for March 2023 are as follows: BTS, NCT, SEVENTEEN, EXO, THE BOYZ, TXT, SHINee, ASTRO, Stray Kids, BIGBANG, Super Junior, BTOB, PENTAGON, MONSTA X, TREASURE, INFINITE, ENHYPEN, HIGHLIGHT, WINNER, Shinhwa, ATEEZ, Wanna One, 2PM, VIXX, TNX, TVXQ, CRAVITY, BLOCK B, SF9, and TEEN TOP.
According to the director of the Korean Enterprise Reputation Institute, Koo Chang Hwan, “BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) recorded the top spot in the boy group brand reputation rankings for March 2023 based on our big data analysis.
Compared to last month’s big data of 60,509,296, there was a decrease of 7.15% in the boy group brand reputation rankings. In terms of specific analysis, there was a 2.53% decline in brand consumption, an 11.80% decrease in brand issues, a 5.84% increase in brand communication, and a 9.84% decline in brand expansion.”
Koo Chang Hwan further added that BTS brand analysis in link analysis showed high-ranked terms including ‘disclosure, collaboration, and award-winning.’ In keyword analysis, ‘J-Hope, Lego, and Jimin’ were highly analyzed.
The positivity ratio analysis showed 80.78% positive sentiment. In terms of specific analysis, there was a 1.09% increase in brand consumption, a 21.54% decrease in brand issues, an 11.03% decrease in brand communication, and a 16.67% decrease in brand expansion.
Source: Daum
