BTS’s Jimin once again ranked first in the individual brand reputation rankings for all idols in June.
According to the big data analysis of idol individual brand reputation for June 2023 announced by the Korean Corporate Reputation Research Institute on June 22, BTS’s Jimin took the first place. BTS’s Jungkook ranked second, followed by BLACKPINK’s Jisoo in third place.
BTS Jimin recorded a brand reputation index of 5,590,865 with participation index 269,143, media index 491,145, communication index 2,633,663, and community index 2,196,914. Compared to the brand reputation index of 4,730,169 in April, it increased by 18.20%.
BTS Jimin’s brand showed high scores in link analysis for ‘recording, happiness, disclosure,’ and in keyword analysis, ’10th anniversary, FACE, ARMY’ were the highest-ranked terms. In the analysis of the positive-negative ratio, ratio of 93.57% was recorded.
In second place, BTS Jungkook’s brand was analyzed to have a brand reputation index of 4,031,592 with participation index 120,728, media index 316,205, communication index 1,714,425, and community index 1,880,234. Compared to the brand reputation index of 1,799,263 in April, it increased by 124.07%.
In third place, BLACKPINK’s Jisoo’s brand was analyzed to have a brand reputation index of 3,508,791 with participation index 82,578, media index 168,182, communication index 1,212,874, and community index 2,045,157. Compared to the brand reputation index of 4,323,294 in April, it decreased by 18.84%.
In fourth place, BTS RM’s brand was analyzed to have a brand reputation index of 2,978,648 with participation index 171,351, media index 403,476, communication index 1,318,514, and community index 1,085,305. Compared to the brand reputation index of 910,804 in April, it increased by 227.04%.
In fifth place, BLACKPINK’s Jennie’s brand was analyzed to have a brand reputation index of 2,818,026 with participation index 60,669, media index 160,521, communication index 900,354, and community index 1,696,482. Compared to the brand reputation index of 1,984,611 in April, it increased by 41.99%.
The rankings for the top 50 individual brand reputations for idols in June 2023 are as follows: BTS Jimin, BTS Jungkook, BLACKPINK Jisoo, BTS RM, BLACKPINK Jennie, BTS V, NewJeans Danielle, BIGBANG’s G-Dragon, ASTRO’s Cha Eunwoo, BLACKPINK Lisa, Kang Daniel, BTS Jin, NewJeans Minji, BLACKPINK Rosé, SEVENTEEN’s Jun, aespa’s Karina, Girls’ Generation’s Taeyeon, BTS Suga, IVE Ahn Yujin, Girls’ Generation’s Yoona, Red Velvet’s Seulgi, Oh My Girl’s Mimi, Lee Chaeyeon, NewJeans Hanni, aespa’s Winter, NewJeans Haerin, TWICE’s Nayeon, BTS J-Hope, Park Jihoon, SHINee’s Onew, aespa’s Giselle, IVE Jang Wonyoung, TWICE’s Mina, Red Velvet’s Joy, LE SSERAFIM Kim Chaewon, LE SSERAFIM Kazuha, SEVENTEEN’s Seungkwan, SEVENTEEN’s Mingyu, SEVENTEEN’s Jeonghan, aespa’s Ningning, Girls’ Generation’s Yuri, BIGBANG’s Taeyang, SHINee’s Minho, LE SSERAFIM Huh Yunjin, SEVENTEEN’s Wonwoo, EXO’s Suho, SHINee’s Taemin, Girls’ Generation’s Seohyun, SHINee’s Key, SEVENTEEN’s Hoshi, in that order.
Source: Gukje News.
