BLACKPINK’s Jennie vs TWICE’s Sana, global beauty “pride clash'”
BLACKPINK's Jennie and TWICE's Sana, members of K-pop girl groups, are boasting a strong foothold in the beauty industry through long-term contracts with beauty brands
Amorepacific’s flagship brand Hera announced, “We have renewed the model contract with BLACKPINK’s Jennie for the sixth consecutive year.“
Since 2019, Hera has partnered with Jennie to convey the brand’s beauty philosophy and values to customers worldwide. A Hera official stated “Jennie is an ideal partner to effectively disseminate Hera’s Seoul beauty philosophy worldwide” and expressed plans to form a broader customer base and empathy through various brand activities with Jennie in the future.
Able C&C’s brand Missha continues its collaboration with TWICE’s Sana. Through the re-signing with Sana, Missha emphasizes its identity as a global brand and the diversity of beauty. Sana’s global image and unique popularity in Japan play a crucial role in successfully promoting the brand in Asian markets, especially in Japan. In fact, the line promoted by Sana recorded a 156% sales growth in the Japanese market in January compared to the same month last year.
In this way, K-pop stars play an important role in the beauty industry through collaborations with global beauty brands, leveraging their images and influence. This symbiotic growth is creating new synergies through the integration of K-pop and the global beauty market.
