BLACKPINK’s Jennie Renews Model Contract With HERA
BLACKPINK’s Jennie has decided to sign a new model contract to continue her 6-year partnership with the beauty brand HERA
On April 1st, AmorePacific’s beauty brand HERA announced that they had renewed their model contract with BLACKPINK’s Jennie.
HERA plans to accelerate their global business expansion with Jennie by introducing flagship products such as black cushion foundation, which has exceeded 100 million cumulative sales, silky stay custom match foundation with 125 color shades, and sensual nude balm & gloss featuring clear colors and natural volume.
HERA selected Jennie as their new model in early 2019 and their collaboration has continued for six years. Jennie is currently active in various fields such as music, fashion, and entertainment. She also joined the promotional video for HERA’s Seoul star brand campaign released in September last year.
An official from HERA said, “Jennie has the most ideal persona and partner to deliver HERA’s beauty philosophy and values to customers around the world. Jennie was also excited to continue her partnership with HERA”.
