The brand reputation rankings for Korean variety show stars in April have been revealed.
On April 2nd, the Korea Corporate Reputation Research Institute announced the results of their big data analysis regarding Korean entertainers’ brand reputation. Here, Yoo Jae Suk took the top spot.
The rankings are based on the analysis of 38,667,861 pieces of big data on 50 variety show stars from March 1st to April 1st, measuring consumer participation, media coverage, interaction, and conversation volume in the brand of variety show stars.
Yoo Jae Suk’s brand, which ranked 1st, recorded a brand reputation index of 2,926,780. This score includes a participation index of 365,856, media index of 512,163, communication index of 842,570, and community index of 1,206,190. This is a 13.60% decrease compared to the entertainer’s brand reputation index of 3,387,286 in March.
Kim Jong Kook’s brand, which ranked 2nd, recorded a brand reputation index of 1,824,605. This consists of a participation index of 158,455, media index of 244,972, communication index of 355,556, and community index of 1,065,622. This is a 3.27% decrease compared to the brand reputation index of 1,886,215 in March.
Tak Jae Hoon, who came in 3rd, recorded a brand reputation index of 1,478,907, consisting of a participation index of 266,672, media index of 209,892, communication index of 517,640, and community index of 497,579. This is a 10.71% increase compared to the brand reputation index of 1,335,825 in March.
Regarding April’s results, Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “In the brand big data analysis of variety show stars for April 2023, Yoo Jae Suk’s brand ranked 1st. The overall brand big data of variety show stars decreased by 15.68% compared to 45,857,404 in March. Detailed analysis shows that brand consumption decreased by 15.21%, brand issues by 3.80%, brand communication by 18.16%, and brand diffusion by 18.96%.”
He also added, “Yoo Jae Suk’s brand, which ranked 1st in the brand reputation of variety show stars for April 2023, had high scores for ‘recording’, ‘challenging’, and ‘successful’. Meanwhile, keyword analysis revealed top keywords to be ‘Hang Out with Yoo’, ‘You Quiz on the Block’, and ‘Just an Excuse’. At the same time, the positive-negative ratio analysis of Yoo Jae Suk’s brand showed a positive ratio of 83.90%.”
On the other hand, the top 30 variety show star brand reputation rankings for April 2023, in sequential order, are as follows: Yoo Jae Suk, Kim Jong Kook, Tak Jae Hoon, Shin Dong Yup, Kang Ho Dong, Park Myung Soo, Kim Gu Ra, Park Na Rae, Jun Hyun Moo, Jo Se Ho, Haha, Kim Shin Young, Kim Sung Joo, Lee Sang Min, Seo Jang Hoon, Kim Jun Ho, Ahn Jung Hwan, Lee Kyung Kyu, Kim Jong Min, Song Ji Hyo, Noh Hong Chul, Jung Hyung Don, Hong Hyun Hee, Cha Tae Hyun, Lee Soo Geun, Song Eun Yi, Lee Young Ja, Kim Dong Hyun, Kim Hee Chul, and Yoon Jong Shin.
Source: wikitree
