Surpassing Lee Jung Jae, Ma Dong Seok, and Lee Sung Min, this actor topped December’s movie star brand reputation ranking 

The December movie actor brand reputation rankings have been announced. 

On December 15th, the Korea Corporate Reputation Research Institute announced the results of big data analysis of the movie star brand reputation in December 2022. The ranking was determined by analyzing 184,537,144 brand big data of 50 movie actors from November 15th to December 15th.

December 2022 Movie Actor Brand Reputation

According to the results of the analysis, Yoo Hae Jin took 1st place in the movie star brand reputation in December. His brand recorded a participation index of 834,095, a media index of 3,981,961, a communication index of 1,763,043, and a community index of 1,817,827, resulting in a total brand reputation index of 8,396,926.


In the link analysis of Yoo Hae Jin’s brand, “hit, immersion, and breakthrough” were analyzed the highest. In keyword analysis, “The Night Owl”, “Ryu Jun Yeol”, and “10 million actor” were the top phrases.

Following Yoo Hae Jin, the rest of Top 30 movie actors in this month’s brand reputation ranking were, Yeo Jin Goo, Ryu Jun Yeol, Lee Sung Min, Ma Dong Seok, Song Joong Ki, Lee Jung Jae, Park Seo Joon, Son Seok Koo, Kim Tae Ri, Kim Hye Soo, Lee Byung Hun, Kang Ha Neul, Lee Seo Jin, Park Hae Il, and Jung Hae In, Gong Yoo, Ha Jung Woo, Youn Yuh Jung, Go Kyung Pyo, Ahn Sung Ki, Nam Joo Hyuk, Jung Woo Sung, Yoon Kye Sang, Han Ji Min, Lee Jong Suk, Lee Yi Kyung, Jeon Hye Jin, Seo In Guk, Hwang Jung Min, in this order from top to bottom. 

December 2022 Movie Star Brand Reputation

Yoo Hae Jin is meeting with the audience through the movie “The Night Owl”, a historical thriller about a blind acupuncturist who can only see at night. He witnesses the crown prince’s death and then struggles to uncover the truth. “The Night Owl” is creating a box office craze. After its premiere on November 23rd, “The Night Owl” has exceeded 2.5 million cumulative admissions.

The Night Owl

In “The Night Owl”, Yoo Hae Jin plays Injo, a king blinded by madness after the death of the crown prince. Ryu Jun Yeol plays Kyungsoo, a blind acupuncturist who woke up to the truth. In addition to Yoo Hae Jin and Ryu Jun Yeol, “The Night Owl” also stars a solid lineup of supporting actors such as Choi Moo Sung, Jo Seong Ha, Park Myung Hun, Kim Seong Cheol, Ahn Eun Jin, and Jo Yoon Seo.

Source: Wikitree. 

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