The reasons why BLACKPINK’s Jisoo had the most significant media impact at Paris Fashion Week

BLACKPINK undeniably took the spotlight at Paris Fashion Week, every member became the focus of attention at the show they attended.

Paris Fashion Week Spring Summer 2022 has officially wrapped up for a few days, but the effect left by BLACKPINK members is still visible. Three members Jisoo, Jennie and Rosé all attracted a huge amount of attention in the shows of the brands that they represent.

Jisoo BLACKPINK Paris Fashion Week
The members of BLACKPINK were all radiant at Paris Fashion Week 

Not only showing up in classy and elegant outfits and makeup looks, the three BLACKPINK members also impressed the public with their spot-on professionalism, always looking radiant and cheerful throughout the event even though they were only wearing thin clothes in the cold weather.

Jisoo BLACKPINK Paris Fashion Week
Netizens feel sorry for the girls who had to wear short outfits despite the cold weather 

Although Jisoo, Jennie and Rosé receive an equal amount of attention, considering the specific data and insights on social networks, the media value that the three BLACKPINK members brought to each brand is quite different. Among the three high-end brands that invited BLACKPINK to appear in the shows, Dior ranked first thanks to the posts related to Jisoo that gained huge media impact.

Jisoo BLACKPINK Paris Fashion Week
Jisoo’s post has the highest engagement on Dior’s official Instagram account

On Dior’s official Instagram account, the photo of Jisoo taken at the show’s red carpet has crossed 1 million likes and more than 61,000 comments. Although this number is nothing compared to the posts of BLACKPINK members on their personal accounts, it is many times higher than other photos that Dior posted.

Jisoo BLACKPINK Paris Fashion Week
Jisoo helped Dior get the biggest media value at this event

During the recent fashion week, two posts about Jisoo on Dior’s account roughly generated 15.7 million dollars in media impact value. Jisoo contributed nearly half of the total media value that Dior generated, helping Dior come out as the top brand account in terms of media influence during the fashion event.

The number of viewers watching the show’s live broadcast also skyrocketed thanks to Jisoo

Another number that proves Jisoo’s remarkable charm is 54 million accounts in China watching the livestream of Dior’s show. Although Dior’s show had no Chinese celebrities present, it attracted three times as many viewers as last year. Most viewers clearly just wanted to see Jisoo’s outfit and how pretty the female idol looked, showing that Jisoo’s popularity is truly no joke. 

Source: Hoahoctro

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