Tak Jae-hoon Tops Entertainer Brand Reputation Rankings, Followed by Yoo Jae-suk and Shin Dong-yeop

Tak Jae-hoon has claimed the top spot in the brand reputation rankings for entertainers

The Korea Corporate Reputation Research Institute analyzed big data comprising 34,663,447 pieces from November 2 to December 2, 2023, evaluating consumer participation, media coverage, communication, and social media conversations regarding 50 entertainers. Compared to November, the brand big data decreased by 7.47%.

In December 2023, the entertainer brand reputation rankings were analyzed as follows: Tak Jae-hoon, Yoo Jae-suk, Shin Dong-yeop, Lee Kyung-kyu, Seo Jang-hoon, Ahn Jung-hwan, Kang Ho-dong, Jeon Hyun-moo, Park Myung-soo, Kim Jong-kook, Lee Sang-min, Kim Joon-ho, Kim Gu-ra, Kim Jong-min, Park Na-rae, Song Ji-hyo, Jang Do-yeon, Yoon Hyung-bin, Kim Hee-chul, Cha Tae-hyun, Jo Se-ho, Kim Kook-jin, Lee Su-geun, Kim Sung-joo, Kim Sook, Defconn, Jung Hyung-don, Lee Young-ja, Haha, Kim Min-kyung.

Tak Jae-hoon achieved a brand reputation index of 1,574,295 with participation index 191,044, media index 396,027, communication index 461,620, and community index 525,605. Compared to November, the brand reputation index increased by 8.78%.

In Tak Jae-hoon’s brand, terms such as “hosting, talking, and tasteful,” ranked the highest through link analysis. Keyword analysis identified “Dolsing Fourmen,” “Comedy Royal,” and “Nobbakku” as high-ranking keywords. The analysis for Tak Jae-hoon’s brand also showed a positive ratio of 89.01%.

In second place, Yoo Jae-suk’s brand had a participation index of 285,516, media index 321,027, communication index 350,571, and community index 519,319, resulting in a brand reputation index of 1,476,433. This reflects a 49.11% decrease compared to November.

Shin Dong-yeop secured the third position with a brand reputation index of 1,466,274, featuring a participation index of 109,695, media index 178,829, communication index 530,398, and community index 647,351. This marks a 6.80% increase from November.

Lee Kyung-kyu ranked fourth, achieving a brand reputation index of 1,118,045 with a participation index of 146,474, media index 109,328, communication index 429,592, and community index 432,652. This represents a 10.48% increase from November.

Seo Jang-hoon, in fifth place, recorded a brand reputation index of 1,098,685, with a participation index of 119,484, media index 233,303, communication index 337,041, and community index 408,858. Compared to November, this reflects a 4.51% decrease.

Source: naver