The December 2023 brand reputation ranking for TV drama actors has been unveiled, and Park Eun-bin takes the spotlight
From November 12 to December 12 in 2023, the Korea Corporate Reputation Research Institute measured the brand big data of 50 actors appearing in TV dramas. Compared to the big data of 55,917,667 pieces in November, it increased by 3.52% after a month.
Brand reputation big data analysis can measure the positive evaluation of the brand, the source and interest of the media, the amount of interest and communication of consumers, the spread of the community on issues, and the response and popularity of content.
In the December 2023 brand reputation ranking for TV drama actors, the top 10 rankings were as follows:
- Park Eun-bin
- Kim Yoo-jung
- Chae Jong-hyeop
- Cha Eun-woo
- Song Kang
- Bae In-hyuk
- Jung Woo-sung
- Lee Se-young
- Byun Woo-seok
- Shin Hye-sun
According to the Director of the Korea Corporate Reputation Research Institute, in the December 2023 brand reputation ranking for TV drama actors, Park Eun-bin garnered consumer attention through the drama “Castaway Diva”. Park Eun-bin’s brand showed high results in the big data link analysis, emphasizing “playful”, “kind”, and “natural.’ In the keyword analysis, “Castaway Diva”, “soundtrack”, and “Bingo” (fandom name) stood out. The positive ratio analysis showed a 86.50% positive ratio.
Source: Daum
