NewJeans gained great popularity in Korea
According to the NewJeans November 2023 big data analysis results for girl group brand reputation, they claimed the top spot. Following them are 2nd place IVE, 3rd place (G)I-DLE, 4th place BLACKPINK, and 5th place TWICE.
According to the Korea Corporate Reputation Research Institute, the brand reputation index was measured by analyzing 53,579,831 pieces of brand big data collected from October 12, 2023, to November 12, 2023. This analysis included participation index, media index, communication index, and community index to measure the brand reputation index. Compared to the brand big data of girl groups in October, which was 49,593,553, it increased by 8.04%.
The brand reputation index is a metric created through brand big data analysis, reflecting how consumers’ online habits significantly influence brand consumption. The girl group brand reputation index measures the positivity and negativity evaluation of girl groups, media interest, and the level of consumer interest and communication. Channel analysis of brand reputation monitors is also included.
1st place, NewJeans’ brand recorded a brand reputation index of 4,731,348 with a participation index of 328,916, media index of 1,032,793, communication index of 1,336,007, and community index of 2,033,631. Compared to October, the brand reputation index decreased by 16.44%.
2nd place, IVE’s brand recorded a brand reputation index of 4,631,502 with a participation index of 408,068, media index of 786,424, communication index of 1,790,202, and community index of 1,646,809. Compared to October, the brand reputation index increased by 10.07%.
3rd place, (G)I-DLE’s brand recorded a brand reputation index of 3,999,299 with a participation index of 54,944, media index of 982,191, communication index of 1,055,863, and community index of 1,906,302. Compared to October, the brand reputation index increased by 84.84%.
4th place, BLACKPINK’s brand recorded a brand reputation index of 3,948,959 with a participation index of 186,592, media index of 962,341, communication index of 612,977, and community index of 2,187,049. Compared to October, the brand reputation index increased by 7.47%.
5th place, TWICE’s brand recorded a brand reputation index of 3,219,398 with a participation index of 81,532, media index of 979,784, communication index of 397,004, and community index of 1,761,078. Compared to October, the brand reputation index increased by 13.66%.
