K-Pop

NewJeans Tops September Idol Group Brand Reputation Rankings, BTS and IU Follow

The group NewJeans rose to the top of the idol group brand reputation rankings in September, shining with popularity

NewJeans secured the first place in the idol group brand reputation for September 2023, as announced by the Korean Corporate Reputation Research Institute on September 14th. BTS ranked second, and IU ranked third.

newjeans

NewJeans, who claimed the top spot in the idol group brand reputation, consisted of members Minji, Hani, Danielle, Haerin, and Hyein. Their brand reputation score was analyzed to be 6,941,545, with participation index of 1,128,078, media index of 1,348,500, communication index of 1,974,115, and community index of 2,490,852.

Director Gu Changhwan of the Korean Corporate Reputation Research Institute stated, “NewJeans’ brand scored high in link analysis for ‘revealing, breaking through, and achieving an all-kill,’ and in keyword analysis, ‘photoshoot, OST, and advertising’ received high scores. They recorded a positive ratio of 90.86% in sentiment analysis.”

The Korean Corporate Reputation Research Institute conducted big data analysis of idol group brand reputations from August 14th to September 14th, 2023, extracting a total of 72,173,076 data points. Compared to the previous August’s data of 88,715,789, this represented an 18.65% decrease.

Certainly, here’s the list of idol group brand reputation rankings for September 2023:

  1. NewJeans
  2. BTS
  3. IU
  4. Seventeen
  5. BLACKPINK
  6. NCT
  7. ZB1
  8. LE SSERAFIM
  9. (G)I-DLE
  10. NMIXX
  11. EXO
  12. TWICE
  13. Oh My Girl
  14. Stray Kids
  15. The Boyz
  16. StayC
  17. aespa
  18. H1-KEY
  19. Girls’ Generation
  20. Red Velvet
  21. Infinite
  22. BTOB
  23. MONSTA X
  24. Super Junior
  25. SHINee
  26. Mamamoo
  27. 2PM
  28. TREASURE
  29. ASTRO
  30. ENHYPEN
  31. Cosmic Girls (WJSN)
  32. Boy Next Door
  33. BIGBANG
  34. Tomorrow X Together (TXT)
  35. Wanna One
  36. Apink
  37. fromis_9
  38. ATEEZ
  39. TVXQ
  40. Weeekly
  41. Triple S
  42. SF9
  43. Winner
  44. Omega X
  45. TEEN TOP
  46. P1Harmony
  47. Kep1er
  48. CRAVITY
  49. EVERGLOW
  50. FT.ISLAND
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