The outstanding advertising revenue of Lee Hyori proves she’s a true CF queen
Recently, Jung Jae-hyung mentioned Lee Hyori’s power on his YouTube channel “Fairy Jae-hyung”. Here, Lee Hyori’s husband Lee Sang-soon said, “This year, Hyori probably received the most casting calls among all musicians.”
Meanwhile, fellow guests on the content also mentioned that Lee Hyori’s advertising revenue from 2023 alone is equal to theirs in over 20 years.
It is known that back in 2012, Lee Hyori caused a significant stir by abruptly announcing that she would not take on new CFs, despite previously being the highest-paid star in the advertising industry, who have worked as a long-term model for companies such as SK Telecom, Samsung Group, and Lotte Liquor.
Finally, in July this year, Lee Hyori declared her intention to return to advertising via a post on SNS. In the comments section of the same post, numerous corporations from retail, department stores, credit cards, liquor, travel agencies, finance, and more directly attempted to cast her.
Later, Lee Hyori revealed that she received about 100 advertising offers, which can fill up 3 to 4 A4-sized papers, proving her “CF Queen” status.
Lee Hyori’s annual advertising fee is known to be the industry’s highest at 700 million won (approx 539,000 USD). Meanwhile, the average CF earnings received by a popular top girl group member signs a solo advertising contract averages around 600 million won.
So far, Lee Hyori has taken on 5 new commercials after her return, and her earnings from these are calculated to fall around 3.5 billion won (approx 2.7 million USD). Notably, it is reported that all the brands that Lee Hyori advertised have seen increases in revenue.
With a cool and confident image, Lee Hyori is widely loved. Apparently, this image appeals to the public and translates into effective advertising.
Source: Nate
