K-netizens react to “NewJeans is leeching off Stray Kids, TXT, IVE, BLACKPINK, and TWICE” topic
There have been harsh opinions about the excessive media-playing methods used by NewJeans’ agency and fans.
On August 5th, a topic claiming that NewJeans is leeching off Stray Kids, TXT, IVE, BLACKPINK, and TWICE was published on the Korean forum Pann Nate.
In particular, the author of the topic expressed their frustration against the fans and agency of NewJeans, accusing them of using the aforementioned artists for “media-play”.
“They have taken the exact phrase that Stray Kids has used since debut to describe their relationship with STAY”, the author said, referring to Dispatch recently using the signature Stray Kids slogan “Everywhere all around the world” for NewJeans.
Additionally, according to the author, despite TXT being the headliner of the recent Lollapalooza music festival, which ticket sales information was not revealed, NewJeans claimed to have attracted 70,000 audiences, thus “stealing” TXT’s achievement.
“They claimed that people sang along to NewJeans’ songs, but in reality, only a few in the audience actually followed along. They’ve fabricated this entire success story by entwining it with TXT’s, at the same time trying to downplay TXT’s popularity and portraying NewJeans as if the group achieved great success as Headliner”, the author added.
In their acts of “media play”, NewJeans’ agency and fans have also allegedly attempted to lower IVE’s status by saying things like “IVE has its limits”, and made a big deal out of their success in the US by dragging in the names of TWICE and BLACKPINK, even throwing shade at BLACKPINK for not selling out stadiums.
The author continued by mentioning that since Minji and Jennie are both ambassadors for Chanel, NewJeans’ agency and fans often target Jennie and keep insinuating that Jennie has been cut off.
“They subtly hint at criticism while not being overly blunt. Then, when someone questions their actions, they would say, “I was just asking a question, can’t I ask questions?” Yeah, right”, the author said.
Finally, the author concluded, “I personally think that while NewJeans’ songs were good and had popularity, the underlying reason for achieving that was their positive community viral spread. And there’s a high possibility that there was an unseen hand behind this. In the end, NewJeans is a successful case of HYBE’s marketing, but when they try to go beyond that and aim for the US market all at once, it seems like they’re stretching themselves too thin.”
“And I really hope they work on improving their stage skills if they want to stand out. If they tour the US with their current skill level, it’s an issue”, they said.
Original post: Pann Nate
Below are some comments from netizens:
- [+67, -36] Why I don’t like NewJeans: I don’t know them well, but it feels like their company are trying to force the narrative that I’m outdated if I don’t like them. Everything just seems abrupt and unnatural about them, from all of a sudden No.1 on Melon to Spotify and Billboard records. There is no slow process, everything just suddenly happen and the public is immediately notified
- [+62, -31] So not everyone likes NewJeans? I thought I was the only one. There were only good articles praising them in the community. To be honest, I am a bit repulsed because it feels like they are being excessively promoted. One day, the whole world just acted like they are into NewJeans? So I deliberately skip their content, and whenever the YouTube algorithm suggests them, I would press “I’m not interested” to stop them from popping up.
- [+53, -2] One-line summary of this post: I’m so jealous of the US’s response to NewJeans
- [+52, -29] I was also annoyed that NewJeans’ agency tried to make it look like the group attracted 70,000 people on their own. I’m sure many of those indeed came to see NewJeans, but most of them are probably watching because of the headliner
- [+45, -0] How old are you? Are you so desperate and jealous of NewJeans for being young, pretty, and popular?
