The “entertainer brand reputation” rankings in July were released.
The Korea Institute of Corporate Reputation analyzed 38,948,463 big data of 50 entertainers from June 2nd to July 2nd and announced the survey result of entertainers’ brand reputation rankings.
According to the result, No.1~5 respectively belonged to Yoo Jae-suk, Kim Jong-kook, Kang Ho-dong, Jo Se-ho and Lee Seung-gi. The brand reputation point of Yoo Jae-suk, who ranked first, was 2,569,823, which increased slightly from last month’s figure (1,959,935).
Director of the Korea Institute of Corporate Reputation Goo Chang-hwan said, “As a result of big data analysis of entertainers’ brand reputation in July 2022, Yoo Jae-suk topped the list. According to detailed analysis, brand consumption decreased 13.36%, brand issue decreased 20.98%, brand communication increased 2.98% and brand expansion decreased 6.87%.“
He continued, “Looking at the analysis on the links to Yoo Jae-suk, the words ‘advertise, donate’ appeared a lot. Meanwhile, Yoo Jae-suk’s high-ranking keywords were ‘Playou, Song Hae, Running Man’. In addition, he received a positive score of 83.92% in the positive-negative ratio analysis.”
Below is a table summarizing the TOP 30 of the July entertainer brand reputation rankings.