Jimin ranked first according to the result of big data analysis of the boy group individual brand reputation ranking in June 2023 released by the Korea Corporate Reputation Research Institute on June 17th.
As a result of extracting brand big data of 703 boy group members, the brand BTS Jimin was analyzed as No.1. In the link analysis, the brand BTS Jimin was linked with “release, happy, together”, while in his keyword analysis, “10th anniversary, letter, ARMY” appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 95.86%.
In June 2023, Jimin ranked first out of 1,590 idols in the idol individual brand reputation ranking. In the link analysis, the brand BTS Jimin was linked with “record, happy, release”, while in his keyword analysis, “10th anniversary, Face, ARMY” appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 93.57%.
Brand Reputation Index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Jimin has set a record of being No.1 for a total of 49 months, including 35 consecutive months, in the boy group individual brand reputation ranking.
In the idol individual brand reputation ranking, which began in December 2018, Jimin has been the president of the idol world for more than 4 years by firmly maintaining the top spot for the 24th time among a total of 25 times irregularly announced.
Jimin, who is renowned as Korea’s top idol and K-pop’s representative face with an incomparable brand valuation, released his first solo album “Face” this year, redefining K-pop’s standards and gaining global reputation as a solo artist.
Source: Nate
