Boy group ENHYPEN has been selected as the new brand ambassador for luxury fashion house Prada.
On June 9th, Prada announced, “ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Niki) has been appointed as the brand ambassadors for Prada. They will participate in various brand activities, including global events, in the future.”
Previously in January, ENHYPEN was the only Korean artist to attend the “2023 Prada F/W Men’s Collection”, which was held in Milan, Italy.
Meanwhile, ENHYPEN’s mini-album “DARK BLOOD”, which was released on May 22nd, set a new record for the first-week sales of ENHYPEN’s albums, selling over 1.32 million copies in the first week, according to Hanteo Chart.
The album also debuted at No. 1 on the Japanese Oricon Weekly Album Ranking and the Weekly Combined Album Ranking (as of June 5th, covering the period from May 22nd to 28th), achieving a “double crown” on the weekly charts.
Source: Hankyung
