KARD has not had their big break after many years in K-pop.
On April 10th, KARD, a co-ed group under DSP Media, released a music video for “Without You” in the titular single as their third digital single release. KARD is a co-ed group in K-pop with four members: Somin, Jiwoo, J.Seph and BM. They debuted in 2016 and gained recognition with “Oh NaNa,” “Don’t Recall” and “Hola Hola.”
While the group maintains consistent releases, KARD has a hard time building recognition due to various obstacles. In 2020, J,Seph joined the military. Later, Somin was caught in April’s bullying scandal, as she was almost a member of the girl group.
Among the members, BM has the most prospective career. He pursues a solo career and actively works as a model. BM manages to appear on international catwalks, along with international promotional campaigns.
BM works as a model
In response, fans claim the reason KARD’s comeback could not make much noise is because of DSP Media and their poor promotion and investment in the group’s comeback.