the analysis of big data for singer brand reputation in September 2018, it was analyzed that BTS got the top spot, Wanna One was ranked 3rd, while BlackPink was in 2nd place.
The Korea Institute of Enterprise Evaluation analyzes 118,251,077 big data in brand participation, media, communication, and community from August 21st, 2018 to September 22nd, 2018.
The singer brand reputation index is analyzed through positive ratio analysis and reputation analysis algorithms by extracting the singer-brand big data that shows the music source loved by consumers and analyzing consumer behavior. Through brand reputation analysis, you can find out who is, where, how, how, why, talking about a brand.
1st place, BTS’ brand, has Participation Index of 4,025,076, Media Index of 5,110,049, Communication Index of 7,852,068 and Community Index of 3,181,818, making the Brand Reputation Index to be 20,169,012.
“In September 2018, BTS’ brand, number one in
Second place, BlackPink’s brand, was analyzed to be 8,347,102, with the Participation Index of 335,097, Media Index of 2,061,193, Communication Index of 4,496,809 and Community Index of 1,454,002.
Third place, Wanna One, won Brand Reputation Index of 7,449,824.
Below are the top 30 of September Singer Brand Chart
- Wanna One
- Red Velvet
- Oh My Girl
- Girls’ Generation
- WJSN (Cosmic Girls)
- NU’EST W