BTS took the top spot in the brand reputation chart of September
Based on the Korea Institute for Enterprise Evaluation‘s analysis of boy groups’ 110,532,263 big data from August 8th to September 9th, the group that ranked 1st place was BTS, followed by WANNA ONE and NU’EST W.
The brand reputation index is an indicator created by analyzing brand big data, indicating how consumers’ online habits greatly affect a boy group’s brand consumption. The boy group reputation index can measure the positive assessment of media attention and consumer interest.
At 1st place, BTS was analyzed with participation index of 5,654,088, 5,532,416 for media index, 6,058,023 for Communication Index and 7,845,724 for Community Index. Compared to the brand reputation index in August, it rose 71.71%.
Head of Korea Institute of Enterprise Evaluation Koo Chang-hwan revealed that BTS’s brand ranking No. 1 in the analysis of big data in August 2018 has been shown in link analysis with “Surprising, Good, Thankful.” Keyword analysis highly analyzed “Billboard, Idol, Concert.” The positive ratio analysis showed that the positive ratio was 93.44%. According to the BTS’ three analyzed sections, brand consumption rose 67.86%, brand interest rose 96.4%, brand communication rose 58.3%, and brand proliferation rose 70.57%.
Below are the top30 of this month:
- Wanna One
- NU’EST W
- The Boyz
- Stray Kids
- MONSTA X
- Super Junior
- Golden Child