Amid their 10th anniversary celebration, BTS ranks 1st in the 2023 June’s singer brand reputation ranking.
From May 24th to June 24th, the Korea Corporate Reputation Research Institute analyzed 138,818,688 pieces of big data on singer brands, examining consumer brand participation, media, communication, and community.
Accordingly, the rankings for the top 30 singer brand reputation in 2023 June, in sequential order, are as follows: BTS, Lim Young Woong, NewJeans, BLACKPINK , Kang Daniel, aespa, Psy, IVE, Lee Chan Won, SEVENTEEN, (G)I-DLE, LE SSERAFIM, Kim Ho Jung, FIFTY FIFTY, Young Tak, NCT, IU, EXO, Lee Young Ji, Song Ga In, Jang Min Ho, Taeyeon, Oh My Girl, Girls’ Generation, fromis_9, TWICE, Jeong Dong Won, Na Hoon A, Red Velvet, and Jay Park.
In 1st place is BTS with a brand participation index of 11,654,085, participation index of 780,420, media index of 2,404,042, communication index of 3,841,477, and community index of 4,628,145.
Following BTS is Lim Young Woong, who took the second place with a brand reputation index of 9,976,043, participation index of 2,690,940, media index of 1,845,434, communication index of 2,772,657, and community index of 2,667,013.
Regarding this, the Korea Corporate Reputation Research Institute stated, “BTS, who communicated with global fans through their 10th-anniversary festa, took the first place in the brand reputation with a strong fan base that spreads positive influence. Lim Young Woong, with a fandom that spreads good influence, landed in second place, while NewJeans, known for creating trendy culture with various colors, assumed third place. BLACKPINK, who established themselves as a luxury brand icon through global activities, ranked 4th, and Kang Daniel, who gained attention with new music releases, followed in 5th place.”
Source: SList
