On his recent live broadcast, BTS member Jungkook promoted the underwear brand Calvin Klein in a rather unique way.
In the early morning of April 8th (KST), BTS Jungkook hosted a live broadcast, where he conversed with fans regarding various topics.
During this live broadcast, Jungkook also mentioned doing laundry, and ended up pulling out his collection of Calvin Klein underwear and folding them neatly in front of everyone. With over 2.7 million people tuning into his live, fans fondly call Jungkook’s actions a clever “PR tactic”, seeing that the male idol is currently the ambassador for Calvin Klein.
As of the moment, some underwear that appeared in Jungkook lives have gotten sold out on Calvin Klein’s website.
In response, a marketing employee of Calvin Klein also shared screenshots of Jungkook’s “underwear-folding session” and expressed their excitement. “A weekend morning happiness. Thanks to Jungkook, all my exhaustion from the past week has disappeared”, the employee said.
On the other hand, Calvin Klein announced Jungkook as its global ambassador back in March and promptly released the BTS member’s pictorial for its latest campaign, drawing huge attention.
Source: VKR
