According to big data analysis of boy group individual brand reputation for July 2023, BTS Jungkook took the top spot.
On July 15th, Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute stated, “Jungkook, who achieved 1st place in the month of July, scored high in link analysis with keywords such as ‘publicly reveal’, ‘announce’, and ‘daring.’ In keyword analysis, ‘solo,’ ‘Seven,’ and ‘Twitter’ were analyzed at a high level.”
From June 15th to July 15th, the Korea Corporate Reputation Research Institute conducted a big data analysis on brand reputation for 703 individual members of boy groups, extracting a total of 84,273,197 pieces of brand big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created through consumer behavior analysis.
As a result, the Top 30 of boy group individual brand reputation for July 2023, in sequential order, is as follows: Jungkook (BTS), Kang Daniel (former Wanna One), Jimin (BTS), V (BTS), G-Dragon (BIGBANG), Cha Eun Woo (ASTRO), Park Ji Hoon (former Wanna One), j-hope (BTS), Suga (BTS), Hwang Min Hyun (former Wanna One and NU’EST), Baekhyun (EXO), Kyuhyun (Super Junior), Jin (BTS), RM (BTS), Siwon (Super Junior), Jaehyun (NCT), Mingyu (SEVENTEEN), Taemin (SHINee), Jun (SEVENTEEN), Juyeon (The Boyz), Minho (SHINee), Jeonghan (SEVENTEEN), Lee Sungyeol (INFINITE), Jun Ho (2PM), I.M (MONSTA X), Hoshi (SEVENTEEN), Wonwoo (SEVENTEEN), Taeyang (BIGBANG), San (ATEEZ), and Doyoung (NCT).
Source: JTBC News
