In the July star brand reputation big data analysis results, BTS ranked first. Lim Young Woong and New Jeans followed behind.
The Korea Corporate Reputation Research Institute measured 255,422,444 pieces of star brand big data from June 30th to July 30th and evaluated participation index, media index, communication index, and community index through consumer behavior analysis.
The rankings for the top 30 star brand reputations in July are as follows: BTS, Lim Young Woong, New Jeans, Kim Min Jae, Lee Kang In, BLACKPINK, Son Heung Min, PSY, IVE, Lee Jun Ho, EXO, Yoo Jae Suk, Kang Daniel, (G)I-DLE, Lee Chan Won, IU, Tak Jae Hoon, The Boyz, Kim Yeon Ah, Taeyeon, TWICE, Hwasa, Le Cerafim, Kim Ha Sung, Yoona, Oh My Girl, NCT, Ryu Hyun Jin, and Kim Jong Kook.
BTS, which achieved the top rank in the star brand reputation, had a participation index of 1,444,017, a media index of 2,278,847, a communication index of 3,949,167, and a community index of 4,285,633, resulting in a brand reputation index of 11,957,664.
The Korea Corporate Reputation Research Institute stated, “BTS brand is setting exceptional records even in individual member activities, and the second-ranked Lim Young Woong brand is spreading positive influence with a strong fandom community.”
They further analyzed, “The third-ranked New Jeans brand is presenting various music colors and leading hip trends, while the fourth and fifth-ranked Kim Min Jae and Lee Kang In are attracting fervent attention from soccer fans.
Source: slist
