BLACKPINK’s Rosé Raises Tiffany & Co.’s Revenue by a Huge Margin?
The positive influence of BLACKPINK’s Rosé in her collaboration with Tiffany & Co’s is shown through the brand’s revenue
Last month, an article about Tiffany & Co.’s rise in revenue was published on the work platform LinkedIn, attributing this huge success to the brand’s collaboration with BLACKPINK’s Rosé.
In particular, the article cited Reuters’ analysis that Tiffany & Co.’s revenue has increased from 3 billion euros in 2020 to 5.1 billion euros in 2022, and is expected to reach 7.4 billion euros in 2025.
This is due to the brand’s smart move to partner with celebrities with a well-maintained and loyal audience, said the article, before discussing Tiffany & Co’s collaboration with “K-pop megastar” Rosé in the Rosé x Tiffany Hardwear campaign.
“This campaign ended up being very successful, considering Tiffany & Co.’s sales doubled since the singer joined them as an ambassador in 2021”, the article stated, citing CNBC, before adding that the exposure of Rosé is the main factor behind Tiffany & Co’s success.
All in all, it is simply impossible to deny the massive influence that Rosé has on Tiffany & Co’s revenue.
Source: CNBC, Reuters, LinkedIn
