In just two months of 2024, Jennie, of BLACKPINK fame, has driven the success of high-profile global campaigns, notably with Calvin Klein and Chanel. The PVH Corp. stock hit a five-year high following her Calvin Klein Spring/Summer campaign, demonstrating her broad influence. As Chanel’s first Korean ambassador, Jennie has now led 28 global campaigns, proving her significant impact in the fashion industry.
Jennie x Calvin Klein
In the fashion world, collaborations between brands and famous celebrities are no longer new. However, not every campaign can drive the stock value of a corporation to its peak like the case of Phillips-Van Heusen Corporation (PVH) Corp, the parent company of Calvin Klein. This is the delightful effect following the Spring/Summer 2024 campaign, featuring Jennie, which was launched on February 27.
Specifically, following the Spring/Summer 2024 campaign, the stock price of PVH Corp soared to its highest level in the past 5 years. This event not only marked a memorable milestone for Calvin Klein but also served as evidence of Jennie’s massive impact in the fashion industry.
The Jennie x Calvin Klein campaign immediately attracted media and public attention thanks to Jennie’s unique and captivating personal style.
The collaboration between Jennie and Calvin Klein is always regarded as a “golden partnership.” Especially, the effect of the campaign has spread widely, reaching not only the K-pop fan community but also extending beyond the Asian region, reaching audiences worldwide. The hashtag #JenniexCalvinKlein quickly became a hot topic on social media platforms. Many prestigious fashion magazines also praised Jennie without reservation.
Jennie x Chanel
On February 29, Jennie “bagged” a new global campaign with Chanel’s “The Première Watch 2024.”
Thus, although 2024 has only entered its second month, Jennie has already secured 3 global campaigns with Chanel and Calvin Klein, including: Jennie x Chanel Coco Crush 2024 (January), Jennie x Calvin Klein Spring/Summer 2024 (February), Jennie x Chanel The Première Watch 2024 (February).
Jennie now has 28 global campaigns for herself. Among them are 6 collaborative campaigns with Chanel. Additionally, Jennie is known as the first Korean ambassador to have campaigns in all 4 different segments of the luxury brand.
Source: K14
