Girl group BLACKPINK has proved their global influence by becoming a YouTube artist of the year.
YouTube chose BLACKPINK as the world’s leading artist this year through YouTube Rewind 2018, which was unveiled on December 6 (local time). BLACKPINK is bumping shoulders with international pop stars such as Ariana Grande, Bruno Mars, and Kendrick Larma. BLACKPINK was the only K-pop girl group to be chosen and added value.
YouTube Rewind is a project that will be held at the end of each year for the trend settlement on YouTube.
BLACKPINK has been very impressive on YouTube. The music video for “DDU-DU DDU-DU”, which was released in June, surpassed 500 million views in 162 days. It is the record of breaking the 500 million views with the shortest time ever.
Among the K pop boy and girl group, it is the group that holds the most music videos with more than 400 million views. The three music videos, including “DDU-DU DDU-DU”, “AS IF IT’S YOUR LAST” and “Boombayah”, surpassed 400 million views.
In recent years, their videos have surpassed 1 billion views, including “DDU-DU DDU-DU”, “AS IF IT’S YOUR LAST” and “Boombayah” choreography. Among K-pop boy and girl groups, they have three videos of the million-view choreography videos.
BLACKPINK also has the largest number of 15 million YouTube subscribers among K Pop groups. They also received the Diamond Creator Awards from YouTube this year.
Meanwhile, BLACKPINK will start their first world tour in January next year. Bangkok, Jakarta, Hong Kong, Manila, Singapore, Kuala Lumpur and Taipei. The performance in Bangkok, Thailand, where member Lisa is home, is expected to gain even more attention.