Famous girl group BLACKPINK proves to have a “Midas Touch” in the fashion scene.
BLACKPINK has been recognized more than their music. After the success of their two singles “Whistle” and “Boombayah,” the YG girl group was invested more in terms of fashion. L’Officiel noticed the unique style of the group, which set them apart from other girl groups of the time.
In sharing with WWD, BLACKPINK’s stylist – Choi Kyung Won – shared her ambition to emulate a different style that could redefine the standards of women’s fashion in Korea.
With the success of “Ddu-Du Ddu-Du” in 2018, BLACKPINK collaborated with Korea’s most powerful stylist Park Min Hee. Thanks to her exquisite taste in fashion, BLACKPINK never failed to look stunning and enthralling in their airport fashion and magazine shoots.
Being a fashion icon has helped BLACKPINK to transcend established boundaries of culture and music to reach a global status, according to Icon-Icon. Every member can create a much-hyped trend and become an inspiration for fashion enthusiasts.
Moreover, the most concrete proof of BLACKPINK’s influence is their growing fanbase and influence on fans’ buying decisions. Choi Kyung Won said, “You can’t deny the power of K-pop and K-drama. South Korea is very trend-driven and if someone famous wears something, everyone goes after it — it creates a phenomenon.”
For example, Maison de Sabré witnessed a jump in their revenue after BLACKPINK was seen using phone cases from the brand. Their sales increased by 44% and social media engagement soared by 10 times on Instagram and 20 times on TikTok and Twitter.
Jennie’s capsule collection in collaboration with Calvin Klein was sold out minutes after the products were released on the brand’s website. Lisa also pushed the sales of a simple, everyday Thai outfit item after wearing it in her M/V, according to Channel 3.
When it comes to BLACKPINK’s personal color, Vogue defined their style as “matchy-matchy” from their debut until now. The BLACKPINK girls share a common spirit but are not diminished in style by one or another. WWD recognized BLACKPINK’s fashion as a tool for each member to define themselves and secure a spot in the idol industry.
High individuality in fashion enables the girl group to attract the attention of luxury brands. With that much attraction, competition is bound to happen. There was a time Dior and Cartier fought tooth and nail to recruit Jisoo.
Similarly, Rosé representing YSL raised the interest in their products tremendously, with some countries witnessing a rise of 1,000%, according to iPrice Group. Lisa also boasts a long lineup of brands waiting for a collaboration with the idol. Some of the names include Bulgari, Celine, MAC, AIS, and Moonshot. Lisa’s appearance fee is not cheap, either. It is reported that a brand has to pay at least 600,000 USD for her to endorse them. Similarly, Jennie’s fee for collaboration is around 1 to 1.5 million USD.
Source: L’Officiel, iPrice Group, Vogue, WWD
