[INTERVIEW] Sorn & J.Tajor: Breaking Down Their Fierce Collab, “BAD4US”

Sorn is an international pop artist who kickstarted her career at the age of 18, debuting as the lead vocalist of K-Pop group CLC in 2015. She has released seven digital singles under WILD Group which have amassed a strong listener base, particularly across the Southeast Asia region.

Her debut single “Sharp Objects” topped iTunes charts in numerous countries. Other notable collaborations under her belt include “Cold Like Snow” with Dutch electronic duo Yellow Claw, and VALORANT Champions Tour anthem “U Already Know” with Riot Games.

With a cumulative following of over 6 million on social media, Sorn has cultivated fans around the globe while showcasing her fun-loving and bubbly personality. She has been known for producing viral and popular video content across her social platforms.

2024 is poised to be a year of continued growth for SORN, who as an artist is set to bring music from Asia to new global heights.

This time, she’s joining forces with J.Tajor for an exciting new track titled “BAD4US,” set to drop on July 26. In this interview, we’ll delve into the inspiration behind their collaboration, what fans can expect from the new release, and more about Sorn’s journey in the K-pop industry. Get ready to uncover all the details about this highly anticipated track and the creative minds behind it.

Hello Sorn and J.Tajor, congratulations on your new single. Can you describe briefly about the single and reveal where you got the inspiration for it?

BAD4US is a pop/R&B track that talks about indulging in a love that feels good but you know is bad for you. I feel like this is an experience that has happened to us once in our lifetime so I decided to write a song about it.

How did you two meet and decide to collaborate? 

I was working on this song for a while and thought that there was something missing, especially considering the lyrics of the song. So I was looking for someone to complete the song and my manager sent me J.Tajor’s song ‘Like I Do’ and I just knew that he would be the perfect fit for the song! We became friends online and decided to work on this track together! Now I can’t imagine the song without his voice anymore, he really took it to another level.

Did you encounter any notable events while preparing for the single? Were there any difficulties or disagreements?

I’m so lucky to work with J.Tajor because he’s so open-minded with whatever ideas I had and we communicate with each other very well. He also has so many good ideas and we’ve been sending ideas to each other back and forth. We’ve been doing everything online, but I would love to meet him in person one day!

SORN, you used to be a K-pop idol, are there any differences between the preparation for new music as an idol and now as a solo artist?

I feel more free when I release music by myself now these days. I have the freedom to come up with all the creative ideas and work on everything with my own pace which makes it much more enjoyable. When I was in K-pop, we have to go through intense and long practice hours, and we were always working against time which is mentally draining for everyone. While prepping when I was in K-pop was fun, releasing my own music now also has its own charms!

What are your promotion plans for the new single? 

Who knows… maybe I’ll make a trip down to Australia!

Are there any targets you two particularly want to achieve for the new release?

I would love for this song to go viral. I know it’s not easy, but I think if we work hard on it there is a possibility. I also would like to get at least 2 million streams on this song! I hope that everyone will love this song as much as we do so we can hit that number.

What message would you like to send to your fans? 

I really hope that everyone will give this song lots of support. I’ve also been working really hard on my new EP which is coming out real soon, so I would love for my fans to also give my EP lots of support. BAD4US is the only easy listening song in this EP so stay tuned to more fierce and girl crush song that I’m about to drop!