The December brand reputation ranking for entertainers have been announced, and is drawing attention.
On December 3rd, the Korea Corporate Reputation Research Institute announced the results of big data analysis in December 2022 regarding the brand reputation of entertainers. In particular, the institute analyzed 45,816,832 big data of 50 entertainers from November 3rd to December 3rd, and measured consumers’ participation in terms of branding, media volume, consumer participation, traffic volume, and social conversation volume.
According to the results of the analysis, comedian Kim Min Kyung ranked first in the entertainment category of brand reputation this month, defeating Yoo Jae Suk and Ahn Jung Hwan, who came in 2nd and 3rd place, respectively. Kang Min Kyung, whose brand reputation index was 674,527 last month, experienced a 486.86% increase to 3,958,515, drawing attention.
Regarding this, Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “Kim Min Kyung, who ranked first in the brand reputation in December 2022 as an entertainment broadcaster, received results of “challenge”, “participate”, and “public” in the link analysis, and “national representative”, “delicious guys”, and “shooting” in the keyword analysis. Positive responses also account for 80.19% among discussions regarding Kang Min Kyung.”
The Top 30 rankings for brand reputation, entertainer category, is as follows:
- Kim Min Kyung
- Yoo Jae Suk
- Ahn Jung Hwan
- Kim Jong Kook
- Park Myung Soo
- Kim Gura
- Kim Shin Young
- Jun Hyun Moo
- Lee Sang Min
- Kang Ho Dong
- Kim Jong Min
- Seo Jang Hoon
- Kim Jun Ho
- Tak Jae Hoon
- Haha
- Kim Seong Joo
- Hong Hyun Hee
- Song Ji Hyo
- Shin Dong Yeop
- Lee Kyung Gyu
- Kim Hee Chul
- Jo Se Ho
- Kim Dong Hyun
- Park Na Rae
- Kim Young Chul
- Lee Guk Joo
- Lee Soo Geun
- Park Mi Sun
- Kim Sook
- Jung Hyung Don
On the other hand, the brand reputation index is an index compiled by extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, and social value. The brand reputation index of entertainment broadcasters was analyzed by participation index, media index, communication index, and community index. Brand monitor analysis evaluated by brand reputation editors and brand value evaluation analyzed by the Korea Brand Forum were also included.
Source: wikitree