article

Top 5 most searched female idols on Youtube Korea every year within the last 12 years: BLACKPINK never ranks first?

BLACKPINK tops female idols in terms of global popularity but not in their home country. 

Every year, the Kpop industry sees the debut of numerous new girl groups from big, medium and small entertainment companies. The Korean public is very fond of female idols, but with such a large number of artists and a market that is getting saturated, it’s impossible for every idol to shine equally.

During the 12 years from 2010 to 2021, the fluctuations in the popularity of female idols in Korea can be shown through their search rankings on YouTube Korea. If we take a look at the Top 5 most searched female artists on YouTube over the past 12 years, it can be seen that although each year differs, IU is indeed Korea’s No.1 female singer with a consistent popularity.

2010

2010 was MissA’s debut, and the JYP’s group excellently entered the Top 5 most searched female idols in the same year, along with top names at the time like SNSD, KARA, IU, T-ARA. In particular, SNSD earned first place thanks to the release of 2 smash hits, Oh! and Run Devil Run.

5th place: MissA

4th place: T-ARA

3rd place: IU

2nd place: KARA

1st place: SNSD

2011

2011 continues to be a successful year for the “nation’s girl group” SNSD. Along with the release of the hit The Boys, SM’s golden girlgroup also began to transform into a more mature and classy concept. Notably, 2NE1 had an impressive rise to 3rd place.

5th place: SISTAR

4th place: T-ARA

3rd place: 2NE1

2nd place: IU

1st place: SNSD

SNSD
SNSD

2012

Another year without much change in the popularity of female idols. “Summer queenSISTAR rose to 4th place, while T-ARA dropped out of Top 5 due to their bullying scandal.

5th place: T-ARA

4th place: SISTAR

3rd place: 2NE1

2nd place: IU

1st place: SNSD

2013

2013 was considered a successful year for both Girl’s Day and APINK. If Girl’s Day made a strong impression with Expectation, APINK drew massive attention with the classic hit NoNoNo. 2013 was also the year SNSD ended their domination streak for 4 consecutive years.

5th place: SISTAR

4th place: Girl’s Day

3rd place: APINK

2nd place: IU

1st place: SNSD

The peak of the "nation’s girl group" lasted for 4 years in a row
The peak of the “nation’s girl group” lasted for 4 years in a row

2014

From 1st place, SNSD dropped straight to 5th place in the most searched female artists in Korea. APINK achieved great success thanks to 2 smash hits Mr. Chu and LUV, and became the most searched girl group in 2014.

  • 5th place: SNSD
  • 4th place: AOA
  • 3rd place: Girl’s Day
  • 2nd place: IU
  • 1st place: APINK

2015

APINK‘s overwhelming impact in Korea lasted until the end of 2015, although the group’s later title tracks were no longer as well received as before. On the other hand, EXID made a spectacular comeback thanks to Hani’s viral fancam, and AOA rose to the top thanks to the great success of “Heart Attack“.

5th place: AOA

4th place: EXID

3rd place: SNSD

2nd place: IU

1st place: APINK

APINK
APINK

2016

With the debut of TWICE, Kpop girl group industry turned to a new page. TWICE’s super hits “Cheer Up” and “TT” in the same year have helped them achieve a position that no one can beat. In addition, the top 5 most searched female artists on YouTube Korea also welcomed many new names including I.O.I, MAMAMOO, and G-FRIEND.

5th place: G-FRIEND

4th place: IU

3rd place: MAMAMOO

2nd place: I.O.I

1st place: TWICE

2017

After the world-shaking debut, BLACKPINK entered the list for the first time at No. 4. Red Velvet also jumped to No.3 thanks to the success of the song “Russian Roulette”. This is considered the beginning of the brilliant golden age of 3rd Gen Kpop girl groups, and the beginning of the trio TWICE – BLACKPINK – Red Velvet.

5th place: MAMAMOO

4th place: BLACKPINK

3rd place: Red Velvet

2nd place: IU

1st place: TWICE

TWICE once caused a fever in Kpop with a bright and lovely concept
TWICE once caused a fever in Kpop with a bright and lovely concept

2018

2018 was a brilliant year for TWICE. The group released consecutive hits “What Is Love?”, “Dance The Night Away”, “YES Or YES” and affirmed their unrivaled level on the Kpop race.

5th place: MAMAMOO

4th place: BLACKPINK

3rd place: Red Velvet

2nd place: IU

1st place: TWICE

2019

Compared to 2018, TWICE started to show signs of decline in popularity but still managed to compete for 1st place on Korean YouTube’s chart. Meanwhile, IZ*ONE appeared and pushed Red Velvet to the bottom of the list.

5th place: Red Velvet

4th place: BLACKPINK

3rd place: IZ*ONE

2nd place: IU

1st place: TWICE

TWICE after switching to mature style
TWICE after switching to mature style

2020

Thanks to the super hit “How You Like That”, BLACKPINK “defeated” TWICE and became the hottest girl group in Korea in 2020. However, the group still could not surpass IU to win the first place. “eight” (featuring BTS’s Suga), the song given the title “the hymn of youth”, became one of IU‘s most popular Korean hits.

5th place: OH MY GIRL

4th place: IZ*ONE

3rd place: TWICE

2nd place: BLACKPINK

1st place: IU

2021

The great success of the mega hit “Next Level” has put rookie aespa on the same level with all of the seniors IU, BLACKPINK, and TWICE. The top 3 in 2021 is no different from 2020, IU is still the name on the top. Thus, up to this point, BLACKPINK has never won 1st place despite their popularity across Asia and the West.

5th place: OH MY GIRL

4th place: aespa

3rd place: TWICE

2nd place: BLACKPINK

1st place: IU

Graph showing searches for female artists on Korean YouTube 2021: IU leads with the figure doubling BLACKPINK’s
Graph showing searches for female artists on Korean YouTube 2021: IU leads with the figure doubling BLACKPINK’s

IU is a rare case of Kpop. No one can know what the limit of IU is when she constantly outpaces herself in the old year. For the length of 12 years, IU has never left the Top 5 female artists chart most favored by Korean audiences, and even won first place for 2 years in a row when she entered the 12th and 13th years of her career.

IU
IU

Source
kenh14

Related Articles

Back to top button