This year, TikTok’s global users showed increased focus on music by K-pop idols
On December 7th, the TikTok 2024 Trend Press Conference – “What’s Next” event was held in Seoul.
The event featured TikTok executives, including TikTok Korea’s Head of Communication, TikTok Korea’s Global Business General Manager, Southeast Asia’s Operating General Manager, and TikTok’s Artist & Label Partnership Head.
The event covered topics such as 2023 trend analysis, Southeast Asia K-content power, 2023 TikTok music trends, and a review of the platform’s performance in 2023 with a glimpse into 2024.
The ‘2023 TikTok Music Trends’ session, especially, drew attention as it delved into patterns and future directions of K-pop content consumed on TikTok in 2023, accompanied by briefings like the ‘Year On’ chart and Impact Report.
The ‘Year On’ chart highlighted global favorites, with FIFTY FIFTY leading the Playlist, followed by BLACKPINK (3rd), BTS (4th), ENHYPEN (6th), LE SSERAFIM (8th), and NewJeans (9th), showcasing their dominanceas strong forces in K-pop this year.
On the Korean chart, FIFTY FIFTY and BLACKPINK’s Jisoo, IVE, NewJeans, and (G)I-DLE led the way alongside Japanese singer-songwriter Imase (6th), and Charlie Puth (10th). In addition to global frontrunners, NCT, TXT, Stray Kids, TWICE, SEVENTEEN, and more ascended to the top tier of Hitmakers.
The Impact Report unveiled TikTok’s influence on music consumption, highlighting active music discovery and sharing by global users, with examples like the dynamic duo AEAO and Smoke illustrating promotional directions for artists across genres.
Yoo Kyung-chul, Head of TikTok Artist & Label Partnership, stated, “TikTok users are actively engaged music consumers, discovering and sharing new music content. TikTok will continue to grow as a platform with significant influence in the music industry alongside these users.“
Source: daum
