The PPL advertising scene in SBS’s hot drama “A Business Proposal” received unexpected responses

Netizens are pouring out explosive reactions to the PPL scene in “A Business Proposal”.

The new episode of SBS’s Monday-Tuesday drama “A Business Proposal” aired on March 21st depicted food company’s president Kang Tae-moo (Ahn Hyo-seop) having a meeting on the global localization strategy for mandu. This scene is actually a PPL (a form of indirect advertising) scene for a mandu brand.

A Business Proposal

Kang Tae-moo said, “People tend to think of Korean food as ‘homemade,’ or as healthy food that’s made with love and care. Let’s focus on that”, suggesting, “Let’s keep the English label of ‘Mandu’ on the package”.

The scene drew attention from netizens as many people believed “it doesn’t interfere with the content of the drama at all, but rather goes well with the main story”. The viewers praised the way “A Business Proposal” naturally promoted Korean culture and food.

A Business Proposal

Netizens commented, “I liked this part too”, “I said PPL should be like this”, “In the original story, it wasn’t a food company, but I think the adaptation was good”, “The PPL looks fine because it’s a food company”, “It’s very sensible”, etc. showed a positive reaction.

A Business Proposal

Meanwhile, ‘A Business Proposal‘ is a drama that depicts an office romance between a CEO with a genius talent and an employee who cheats on her identity.

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