articleCelebrity

Song Hye-kyo rejects war criminal company’s modeling offer → Sponsor “history and culture” for 11 years

Everyone is looking forward to seeing her do it again on Liberation Day.

Actress Song Hye-kyo has been donating Korean guidebooks, Korean signboards and supported works to historical sites of the Korean Independence Movement abroad not only on Liberation Day but also on historical anniversaries. She supported 31 places in 11 years.

Song Hye-kyo has donated with the team of Professor Seo Kyung-deok, a professor at Sungshin Women’s University, through “Seo Kyung-deok Project-Sponsored by Song Hye-kyo”.

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This year, they donated Kim Kyu-sik’s relief works to the Provisional Government Complex in Chongqing, China. Kim Kyu-sik is an independence activist and politician who served as Vice President of the Provisional Government of Korea. Kim Kyu-sik’s relief works were installed in President Kim Gu’s office in the Chongqing Provisional Government Complex.

This donation, which was conducted as part of the “Korean Independence Activists’ relief Works Donation Campaign”, is the sixth donation following Yi Jun Peace Museum (Den Haag, Netherlands), Yun Bong-gil Memorial Hall (Shanghai, China), Kimgu Refuge (Jiaxing, China)…

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In 2020, to commemorate the 100th anniversary of the Battles of Bongo-dong and Cheongsan-ri, relief works of General Hong Beom-do and General Kim Chwa-chin were donated to Kazakhstan’s Kyzylorda Science Library and China’s Hailin Korea-China Friendship Park, respectively.

In addition to donating relief works, they are conducting a campaign to donate guidebooks about the history of the Korean Independence Movement to cities around the world. This campaign introduces the history of the Korean Independence Movement in Korean and English. It was started to help foreigners, overseas Koreans and international students  understand the history of the Korean Independence Movement.

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The meeting between Seo Kyung-deok and Song Hye-kyo began as Song Hye-kyo showed interest in Seo Kyung-deok’s promotional activities for Korea. At that time, Seo Kyung-deok first hosted the Korean voice service at the Metropolitan Museum of Art in New York. Song Hye-kyo suggested, “I want to help you carry out these great activities.” With Song Hye-kyo’s support, the Korean language service at the Museum of Modern Art in New York was launched.

One of Song Hye-kyo’s activities is to set up Korean signboards at historical sites of the Korean Independence Movement. In commemoration of the 75th anniversary of Korea’s liberation from Japanese colonial rule, Song Hye-kyo installed a large signboard in Utoro Village, Japan. She also donated large Korean signboards to Yi Jun Peace Museum (Den Haag, Netherlands) and Korean Provisional Government Factor Residence (Jiaxing, China).

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In particular, Song Hye-kyo became a hot topic when she rejected a modeling offer from Japan’s Mitsubishi. Mitsubishi offered a large amount of money, but Song Hye-kyo reportedly refused at once after learning that this company was involved in a lawsuit over the alleged use of Korean forced labor during Japan’s occupation of Korea. Upon hearing the news, grandmothers who suffered from forced labor sent a thank-you letter to Song Hye-kyo, which made headlines.

Song Hye-kyo’s agency UAA said, “She cannot work as a model for Mitsubishi, a war criminal company. This is an offer that we have no reason to consider.”

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Some criticize Song Hye-kyo’s sponsorship for media play with “cost-effectiveness“. Hundreds of millions of won do not prove sponsorship. Even if it is not a large amount, the heart of Song Hye-kyo, who has been making donations “constantly” on historical anniversaries, is beautiful.

Source: daum

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